What Is the Context Layer? At Chirp, we define the Context Layer as the connective tissue that makes AI useful in high-stakes, high-complexity environments like B2B sales, especially in a world where the system of record is no longer singular or centralised.

In 2025, the sales stack has become a maze of tools, tabs, and alerts. Reps are overwhelmed. Leaders are chasing clarity. Everyone’s spending more time on admin than on actual selling.Enter the AI sales agent.

AI tools are helping sales teams close deals faster and work more efficiently especially as traditional processes struggle to keep up with buyer expectations and data complexity.

In today’s B2B world, where every touchpoint is a signal and every missed follow-up can cost you a deal, AI sales assistants are becoming the quiet MVPs of modern sales teams. These tools aren’t just about automation anymore, they’re context-aware, always-on, and capable of helping sales reps focus where it counts.

AI sales tools are transforming how modern sales teams operate in 2025 — eliminating admin, boosting personalisation, and surfacing real-time insights to help reps focus on closing deals.

Discover how to choose the right AI tools for sales. Learn what makes great sales AI, how to evaluate tools based on workflow, and why function-specific AI beats generic chatbots for sales productivity.

Chirp is building the AI-native sales stack of the future.

Right now, in the sales part of the stack, there’s at least 7 different tools that sales leaders need or are using to manage their pipeline. Let's break it down.

You know, there’s a lot of bullshit out there… and we mean, a lot. You know it, we know it and frankly we’re over it. Here’s how we think you can actually grow your sales pipeline, authentically.

We can talk about tools, AI, technology, we can use jargon and acronyms until the rooster squawks but you know what never changes in any relationship building? Trust.

The term “AI agent” is everywhere right now, but what does it actually mean when it comes to sales? For many teams, it means finally replacing the dashboards, tabs, and busywork with something smarter.